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Fjällräven Canada offers 10% off to #MakeFurHistory supporters

One of the latest and greatest winter (and outdoor) wear companies to hit Canada is not only fur free, but they’re supporting the #MakeFurHistory campaign, too! “For many years, Fjällräven has been working actively to protect people, wildlife and nature,” a spokesperson said in an email to APFA. “As an ...
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Hundreds of wolves killed, caribou remain at risk, Alberta scientists say

Nearly 1,000 wolves have been killed during a seven year cull in an attempt to save the Little Smoky caribou herd in northwestern Alberta. The cull was effective in preventing a greater decline in the endangered herd’s populations – but scientists are saying it’s only temporary solution. In a Canadian ...
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Christmas buyers beware: Canadian women saying no to fur

Black Friday marks the start of Christmas shopping season in Canada – and we have some news that shoppers should be paying attention to. Our data is showing that the majority of Canadian women – 57 per cent – are saying that wearing real fur is unacceptable. Further, 63 per ...
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One or the other or none at all: the faux fur debate

The fur industry is fighting back. In fashion articles and on social media with trolls, they’re claiming that the production of faux fur has a lower ethical and environmental rating than real fur. Therefore, they argue, people should wear real fur. The trouble with that argument is… well, it’s that ...
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Episode 207: Winter is coming

The weather last week across most of Canada sure was frightful – snow, sleet and icy winds let us know that winter had officially arrived. Even in Vancouver, where most of the APFA team is likely lounging about in swimwear, temperatures took a dip. Here in Southern Ontario we received ...
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ACTION ALERT: Huffington Post, label it as advertising or take it down

It could be a mistake. It could be mislabelled. But either way, the Huffington Post ‘ article ’ on Canada Goose needs to be fixed. Located on the homepage of the popular news site, the article, titled ‘ Canada Goose Jackets Perfect for Men and Women ’ reads like an ...
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Symbolic adoptions are available - just in time for Christmas!

This holiday season we're bringing you a gift guaranteed to make the most stoic gift-receiver squeal with delight. Give the gift that keeps on giving and purchase one of five fur-bearing animal stuffies that represent a symbolic adoption . And don't worry - no live animals will be sent to ...
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Metro News runs ad campaign for trapper

They can call it news, but it’s nothing more than an advertisement. In an article published online on November 17, Metro News Toronto talked to a trapper about coyotes. He explained that he doesn’t want to cause pain to coyotes, and certainly doesn’t want to trap anyone’s dog. The article ...
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Toronto coyotes – are we asking the right questions?

It’s always a busy time for us and other animal advocates when the Toronto media decides to pick up on a story about wildlife. When it’s a story about coyotes, it gets a little more than busy. The stories reported in the media are confused and unclear. While speculation and ...
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Episode 206: History and future of the seal hunt

This week we’re diving into one of the most contentious issues of Canadian culture: the seal hunt. For a long time, the hunt was a necessary way of life for aboriginal peoples as well as those who sought fortune and subsistence on this land. But we contend that today it ...
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